Kellogg's Packaging
Concept Design
Freelance Project:
Branding
Packaging
Art Direction
Kellogg’s is a fitness cereal brand.
For this project I've redesigned the cornflakes package to have the fruits and cereals separately; as we all face the problem of having the fruits not mixing well with the cereal and ending up at the bottom
Mcvities
New look
TBWA/RAAD:
Branding
Art Direction
Film
In-store
Digital
For so long, McVitie’s has been known for its prominent red. How can we own blue, yellow, and brown?
ONLINE COOKIES VS
ONLINE BISCUITS
We’ve all heard of internet cookies, but have you ever heard of internet biscuits?
McVitie’s will be introducing the first internet biscuits as it launches its new pack.
When users collect a certain amount of “internet biscuits”,
an actual free McVitie’s Digestives pack will be added to their shopping cart.
In-store free standing unit branding
Film (shot in Egypt)
In the following film, we will be seeing two of the most famous Egyptian artists "Abu" and "Abu el Anwar" trying to create a song together. McVitie’s sparks their inspiration and every time they take a bite, not only do they feel uplifted, but new upbeat instruments and melodies are added to the song. They end up creating a perfectly balanced rythm that radiates happy vibes while keeping the product at the center
of the lyrics.